How do you find your target audience?

Photo by Rémi Walle on Unsplash

Jonathan Milligan and others emphasize that you need to zoom in on who you want to help. If you are not sure of your audience, your target group, you’ll have hard time providing effective help to serve others. Remember. You can’t be a good help if you do not choose a specific audience.

Here’s a list of helpful questions to figure out your audience

1. Do you enjoy learning about this group?

2. Are you passionate about them?

3. Do you have experience or skills related to them?

4. Does this group have a problem to solve? What kind of problem?

5. Are other businesses earning money helping this group?

6. Do you want to serve them?